LinkedIn is adding steps to help users verify the legitimacy of profiles as it tackles fake accounts and bots on its platform.
The Microsoft-owned social media and networking platform will roll out two additional verification steps this week to help users confirm that they are who they are.
Selected users will soon be able to verify their account with their phone number or work email account, other users will then be able to check in the new ‘About this profile’ section . In addition, here will be information about when the account was created and when its information was last updated.
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On the company Blog (opens in a new tab)Oscar Rodriguez, Vice President of Product Management at LinkedIn, notes that “the plan is to start with a limited number of companies,” with more to be added in the future.
It looks like LinkedIn will need to verify each company – and the domains the company uses for email addresses – before adding them to the program.
The ‘About this profile’ section is also set to roll out more widely across the platform, with quicker access from other pages like connection invites and direct messages.
It’s all in an effort to help users avoid spam, but LinkedIn promises there’s more going on behind the scenes, such as a new deep learning-based model being set up to determine if a photo is profiles are generated by AI “without facial recognition or biometric analysis. “
The platform is also preventing active users from trying to move chats to other platforms, like WeChat and WhatsApp. Commonly seen in crypto scams, LinkedIn will now display a warning message when it notices this activity.
