Lexus India has launched a dome-shaped virtual guest experience center to digitally connect with its customers across the country. Called the ‘Virtual Dome’, the experience center will display a range of models such as the Lexus NX, ES, LC and LS. It will provide customers with a complete 3D-based experience that includes an in-depth understanding of each vehicle model, its interior, exterior and functions.
In addition, they can also ask and book a test drive and can finally book Lexus car through online mode. “At Lexus India, we believe in creating immersive experiences for our customers. Combining ideas of passion and inspiration, we seek to expand our reach and facilities to everyone who wants to know more about Lexus across the country,” said Naveen Soni, President, Lexus India Degree said.
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The Virtual Experience Center is an addition to Lexus’ existing network of experience centers in New Delhi, Mumbai, Bangalore, Chandigarh, Hyderabad, Chennai, and the upcoming hub in Kochi along with airports. Lexus brand booth named “Meraki” in Gurgaon and one coming soon in Coimbatore The Virtual Dome will be hosted on the Lexus India website, making Lexus models and Lexus brand products easily accessible more with customers.
The Virtual Experience Center is a major step forward in Lexus’ journey to enhance immersive experiences not only through physical presence, but also through diverse digital media.
The design of Virtual Dome has modern elements, simple yet comprehensive. The architecture of the virtual guest experience center represents the interpretation of the dome, which symbolizes Buddhist architecture. The gallery’s entrance takes visitors through the Tori gate, a traditional Japanese element commonly found at shrine entrances across Japan.
Date of first publication: December 21, 2022, 2:42pm IST
