Business

Latest trends in customer loyalty

Having loyal customers is always something that will bring a lot of benefits to the company without the need to invest money to attract new customers and increase sales.

What is more, customer loyalty brings double benefits. Firstly, because the company or brand is ensuring that a person who has already bought one of its products will continue to do so. Secondly, these same loyal customers will be the ones who attract new customers through recommendations.

If we talk about numbers, in 2014 customer loyalty accounted for three out of every ten sales. Although, taking into account the new trends appearing in the market lately, it is likely that thanks to the loyalty market, these numbers may improve in the not too distant future.

What is customer loyalty about?

Nowadays, companies and brands try to keep their customers through discount cards or promotions and by having a strong presence on social media. In fact, it was social media that was the first to take the risk of employing a marketing strategy capable of retaining customers through effective branding and service. 

This shows that the internet or social media is one of the most important ways to attract the attention of new customers and keep customers satisfied. In addition, it has been shown that there are different possibilities to offer customer service.

Experts believe that we are entering a completely new phase of customer loyalty. In this new phase, the same bases that exist in the previous phases are combined, which put the customer at the centre of everything. Some strategies will be key to continue improving the product, the customer’s link with a specific community, or the creation of a positive experience during the purchase in every sense of the word.

Customer loyalty trends to look forward to in the future

  • Technology

This aspect has been part of customer loyalty for a long time and will obviously continue to be a key part of it in the future. Online channels are essential to keep customers, and every opportunity on the internet should be used to surprise the user.

At this time, various promotions can be found on the web that makes customers buy or at least take notice of the brand. For example, in clothing shops, you can get perhaps 20% off your next purchase if you buy a minimum of 50€. In this case, you would only pay 50€ now, but on your next purchase, you would only pay 40€. This is also the case in the entertainment sector. In iGaming, you can find the latest casino bonuses that are adapted to the budget of each user. The most demanded in this type of promotion are the welcome bonuses, which are obtained by making a registration. Another example is the deposit bonuses, in which you have to make a payment to claim it. Finally, there are the no-deposit bonuses, in which you do not have to make any kind of payment. However, to use these types of bonuses it is advisable to use a credit card, prepaid card, or e-wallet.

  • Employees of the company

It is clear that a company’s employees are the most important part of the company. They are the ones who are in charge of generating the products and are responsible for the brand’s impressions. 

For this reason, the new loyalty trends are committed to teaching them how to transmit the brand’s values in order to improve customer service.

  • Customer service

Every strategy must be based on the customer and the improvement of the customer experience during the successful purchase. Those who work in the customer service department are essential and must receive very specific training to achieve the final objective.

  • Outsourcing

Today, many companies are beginning to lose their fear of outsourcing customer services. Until relatively recently, many companies prevented their employees from working off-site. This was because the technology was not as advanced as it is today to execute their work efficiently. 

Fortunately, this has changed and continues to do so. Therefore, productivity will increase every day and employees will be much happier.

Customer loyalty is important whatever the business, and above all, it will be easier and cheaper for both the company and the customer.

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