Lance Bennett assumes the position of Vice President of Sales, Marketing, Mercedes-Benz India

Mercedes-Benz India has announced that Lance Bennett will assume the position of Vice President of Sales and Marketing from 1 February 2023. Bennett is currently general manager and corporate director at Mercedes-Benz, New Zealand, also responsible for Sales, Marketing and After-Sales Support for Passenger Cars. Bennett succeeds Santosh Iyer, who has just been appointed managing director and CEO of Mercedes-Benz India, effective January 1, 2023.

1. Bennett takes on the role from February 1, 2023
2. He started his career with Mercedes-Benz New Zealand

Martin Schwenk, MD and CEO of Mercedes-Benz India, says Bennett has successfully grown the Mercedes-AMG business in New Zealand and oversaw the rollout of ‘Retail of the Future’. Schwenk, after four successful years in India, will take over as chairman and chief executive officer of Mercedes-Benz Thailand in January.

At Mercedes-Benz New Zealand, Bennett launched the EQ range, which has helped the segment grow significantly in the country over the past two years. Bennett also oversaw the rollout of Mercedes-Benz’s direct-to-consumer business model, which focuses on providing customers with transparent pricing, access to a nationwide vehicle inventory, and customization options. buy car online.

Bennett started his career with Mercedes-Benz New Zealand in 2005 as a management accountant. He has held many senior positions in the automotive industry, including finance, sales, operations and product management, including positions in the United States and Australia. He rejoined Mercedes-Benz New Zealand in 2019 as chief financial officer.

Mercedes-Benz India: what’s next?

The German marque will introduce two new SUV models on the market in December 2022 – the EQB all-electric three-row SUV and its ICE rival, the GLB. Read more about that here.

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