Lamborghini aims to mark the century in India in 2023
Italian supercar brand under the umbrella of Volkswagen Group, lamborghini. 2023. Lamborghini India head Sharad Agarwal said the automaker is targeting the triple-digit mark this year, PTI reports. The automaker also announced it will bring its first hybrid model to India after its global launch is expected in the first quarter of this year. However, there is no specific timeline for the launch in India yet.
Lamborghini sold 92 vehicles in India in 2022, a 33% increase from 2021, when it retailed 69 units, which is its previous best sales record in the country. Before that, the best sales achievement from the Italian brand was in 2019, with 52 units. In 2022, urine The SUV is the brand’s best-selling model in India, contributing more than 60% of total sales.
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Now, with a strong sales performance last year, the auto company hopes to hit an even better sales record this year, possibly surpassing the century mark. “Yes, that will be our direction. This is a question that has been around for a long time. We want to see how to get to the triple-digit mark and hit the century mark, maybe in 2023. We do. hopefully that’s the direction we’re taking,” Agarwal said.
Talking about the sales performance, Agarwal also said that Lamborghini has not noticed any changes or any slowing trend in its business in India. “In fact, we are starting the year with very, very strong orders and all of our models have an average lead time of around 18 months in the country,” he said, adding. added, “So this clearly shows that the production allocation for this year has been sold out domestically. So we’re still very active about our growth.”
Talking about the brand’s future product launches, the Lamborghini India boss said the company plans to hybridize all of its models in the country, starting in 2023. “And after that. in 2024 we will bring the Urus hybrid as well as the new hybrid V10, which will be the follow-up to the Huracan, a completely new car,” added Agarwal, adding that by 2022, India will be popular. emerged as one of the fastest growing markets for the brand in the Asia Pacific region as well as globally. year-to-date in 2022 with 9,233 vehicles, recording 10% year-over-year (YoY) growth compared to 2021, while sales in Asia grew 14%.
First published date: January 30, 2023, 09:27 AM IST