VMOD makes it possible to purchase interconnected physical and digital goods from emerging and popular fashion brands. With a mission to empower fashion brands globally to be creative without limits, VMOD aims to break down the barriers of casual fashion and bring brands to life in new and exciting ways. , the company said in a press release.
SwatchOn, based in Seoul, South Korea, has launched VMOD, an open marketplace for digital fashion that bridges the gap between physical apparel (IRL) and digital fashion ownership ( URL). VMOD was founded as a sister company to global sourcing pioneer and one of the world’s leading wholesale fashion fabric aggregators, SwatchOn.
To satisfy young consumers, the platform will enrich the apparel buying and owning experience across several verticals including AR wearables, physical dual devices, virtual appearance, wearable super variety and more. Over time, SwatchOn and VMOD will work together to build the IRL to URL vertical for fashion production – from raw material sourcing to garment manufacturing and distribution.
The founders of VMOD are focused on championing fashion and culture through storytelling and serving a global community of diverse creators and collectors from diverse backgrounds. For its launch, VMOD featured Annaiss Yucra, a third-generation Peruvian artisan and indigenous designer who highlights local traditions, textiles and artisans; and San Kim, a graduate of the University of Westminster MA Menswear, whose pioneering designs are a magical interpretation of the society around him.
“We are excited to make VMOD a reality and launch with outstanding new designers like Annaiss Yucra and San Kim. This platform is proof that fashion goes beyond IRL designs and can be applied across a variety of novel and groundbreaking applications. This is just the beginning of what we intend to accomplish,” Will Lee, Co-Founder and CEO of SwatchOn and VMOD, said in a statement.
“For me, the fashion industry and the catwalk can be a space where people really want to listen. And we can start a deeper conversation about what’s really going on in the world, happening around us. Every time I start a collection, I want to see a representation of this – I think about the social issues going on in my society; I think about the things that have affected my family; I think about my own legacy and how to communicate that in my work. As a founding designer on VMOD, that conversation and my designs can reach new heights and new audiences.” Yucraspeak.
“Fashion for me is a visual language, interpreting the world around me to convey a message that is relevant to everyday people. Connecting my real-life designs to the digital versions via VMOD only helps to further respond to the intended message – it becomes additive,” Kimspeak.
Fiber2 fashion news desk (GK)