Laneige, a Korean beauty brand owned by Amore Pacific The group has appointed actor Athiya Shetty as its first brand ambassador for the Indian market. As part of the association, Shetty will endorse the brand’s skincare line.
Laneige is confident that the actor’s popularity with millennials and Gen-Z will help it expand its customer base in the Indian market.
Commenting on her relationship with the brand, Athiya Shetty in a statement said: “I am delighted to be partnering with Laneige, a brand that shares my passion for skincare and beauty. I have always been a fan of Laneige products that not only give my skin a radiant glow but also give me confidence in life and I am delighted to be partnering with them to bring innovative solutions to people. consumption in India.”
Paul Lee, managing director of Amore Pacific Group India added: “We strongly believe and propagate that beauty is not only our appearance, but also who we are and our ability to create beauty. change to create a better world. With Athiya Shetty as the face of the brand, Laneige is well positioned to continue its success and growth in India and beyond.”
Laneige has entered the Indian beauty market through a partnership with a multi-brand cosmetics retailer nykaa in 2018.
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