Horse Racing

Kelsey Riley joins Cornett

Kelsey Riley will join the award-winning Lexington-based marketing agency Cornett as Senior Accounts CEO. Riley will lead the marketing team for Lane’s End Farm.

Riley joins Cornett after 10 years with Purebred Daily Newsincludes seven years as an International Editor, a role that includes managing the editorial content of TDN Europe and go to sales and races around the globe. Riley graduated from Darley Flying Start (now Godolphin Flying Start) and holds a degree in media studies and journalism from the University of Guelph-Humber in Toronto, Canada.

Riley succeeds Sam Harte, who, after six years with Cornett and Lane’s End, is moving back to his native Ireland to be closer to his family and explore other career opportunities. Harte, who is also a Godolphin Flying Start graduate, will oversee the transition at Cornett through mid-April.

“We at Lane’s End are sorry to see Sam gone,” said Bill Farish of Lane’s End. “For the past six years, Sam has led all areas of our marketing efforts. He and the brilliant team at Cornett have excelled at coming up with innovative ways of communicating with our clients and the industry at large. We wish Sam the best in the future and there is little doubt that he will succeed in whatever he pursues. Kelsey is a very exciting addition to the Cornett team. She is very popular with us and we are looking forward to working with her.”

“I am excited to join Cornett and have the opportunity to work with and learn from their award-winning team,” said Riley. “Similarly, Lane’s End is a market leader across all pillars of its business and it would be a privilege to be involved in its marketing efforts. Lane’s End is an activity I’ve admired since I started working in the Thoroughbred industry and I look forward to helping achieve its marketing goals.

“I want to thank Sue Finley, Gary King and all my colleagues at TDN for 10 wonderful years with the company. I’m grateful for the many opportunities I’ve had at TDN; I enjoyed working in such a highly regarded and widely read publication. “

TDN Publisher and CEO Sue Finley said, “For the past 10 years, Kelsey has been an integral and vital part of TDN family, and while we are saddened to lose her, we look forward to partnering with her in her new role at Cornett and wish her all the best. “

“The clients, partners, and colleagues I have been fortunate to work with have made my time in Kentucky extremely memorable,” says Harte. Special thanks to Bill Farish and Kip Cornett for giving me the opportunity to learn from them and the many talented people at Lane’s End and Cornett. I look forward to seeing their unending creativity and wish Kelsey all the best in her new role.”

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This story was posted in Top News and tagged Cornett, Kelsey Riley, Lane’s Last Farm, Marketing agency, Sam Harte, TDN Europe, Purebred Daily News.

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