Joom expands to Indian market

European Market Joom has expanded its operations to India with the aim of providing Indian exporters of all sizes with access to the European market and beyond.

Enterprise reports that 350 commercial enterprises have recently joined the platform as it is expanding deeper into India, the ET Bureau reported. To date, Joom has explored cities including New Delhi, Mumbai, Indore, Ludhiana, Jaipur, Surat and Roorkie to provide international trade opportunities for local businesses.

“Indian merchants who started connecting with Joom in early 2022 have not only successfully mastered the platform, but also entered the top 5 origins, showing an average increase of 50% per month since launching. launch,” said Joom’s head of Asia, Pacific growing Maxim Belov, ET Retail Report.

Joom specializes in working with SMEs and linking them to international buyers, who can browse their multi-brand selection on the e-commerce store and shopping app. Over the past six years, the business has delivered 496,921,557 orders, as of May 2022, the business announced on Facebook.

Joom was founded in Riga in Latvia and moved its headquarters to Lisbon, Portugal in 2023. The business’s e-commerce platform now has product categories including fashion, jewelry, skin care. , hair care, health and beauty, accessories, functional foods and crystal healing and is therefore focusing on showcase businesses in India catering to these categories.