Fashion

Jelenew launches collection with French fashion brand Stephane Rolland



American bicycle brand, Jelenew, has launched a series of products in collaboration with French haute couture master, Stephane Rolland. The first cross-sector collaboration between fashion and sportswear companies promoting the integration of ‘functionalism and 3D structural aesthetics’ and driving the upgrading of sports brands in terms of taste aesthetics and shaping functional structure.

The collection will provide cycling enthusiasts with a different kind of fashion vitality, and satisfy their diverse transportation needs. The Jelenew x Stephane Rolland collection includes three cycling skirts and a new look with an avant-garde feel. The series is based on the shared cycling pants created by Jelenew and Stephane Rolland and applies the art of haute couture to sportswear. It combines new construction, new technology, classic fashion art and brings new life to professional cycling pants. It broke the previous impression of ‘masculine women’s cycling clothing’ and opened up a new world of ‘high-fashion cycling clothing for women,’ Jelenew said in a press release. for women’.

American bicycle brand, Jelenew, has launched a series of products in collaboration with French haute couture master, Stephane Rolland. The first cross-sector collaboration between fashion and sportswear companies promoting the integration of ‘functionalism and 3D structural aesthetics’ and driving the upgrading of sports brands in terms of taste aesthetics and shaping functional structure.

The collection draws inspiration from the golden age of 17th century Spain to create a cycling dress with a feminine avant-garde. Each is a combination of cycling pants and a skirt. Based on his professional cycling pants, Jelenew took the ‘Goddess of Victory’ in the Louvre as his muse and took inspiration from 17th century Spanish aristocratic chivalry pants to create High-fashion cycling pants with avant-garde feel.

Stephane Rolland reinterprets Eastern and Western artworks in clothing from the perspective of a master artist. Such as the painting of Goya and Velasquez, the summer palace of the last Chinese Empress, and Chinese fans showing different but classic dress designs.

In this collection, the two sides always respect the point of view of emphasis on textureism and tailoring. The iconic construction of both sides is complemented by three-dimensional haute couture sewing. Dramatic elements and lines combine with luxurious embroidery to create a perfect and exclusive effect that gives professional cycling pants the attributes of a couture dress. Jelenew.

Among them, the application of new technology of silicone cushion is also a highlight. The three-dimensional embroidery created by this technology shows the beauty of the layers, but the tentacles are soft and comfortable.

Jelenew Creative Director Di Liu is a former core member of Chanel Haute Couture and established her industry research and product development team in Paris, France. He follows the revolutionary spirit of Chanel. Di Liu has been at the forefront of bringing high tailoring skills to the design of professional cycling pants according to the different physiological structure of men and women and the different needs of cycling.

He developed the Jelenew 1 + 1:1 Padded Outer Cycling Pants, a pair of tight shorts and a pair of removable padded outer shorts. Cycling pants break the built-in cushioning structure of traditional cycling pants and are the world’s first professional cycling pants truly created for women.

This collaboration breaks down barriers between technological sportswear and artistic aesthetics. It also shows the limitless creative possibilities in the cycling industry and explains the multifaceted nature of Jelenew professional cycling pants.

Fiber2 fashion news desk (GK)





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