The new partnership complements the House’s ongoing commitment to making positive changes for people and the planet.
Italian luxury fashion house Gucci has become a strategic partner of the Ellen MacArthur Foundation to advance its vision of a circular economy for the future. The company also published the Gucci Balanced Impact Report 2021, which expands on initiatives the House has created to promote inclusion and protect the environment.
Driven by Gucci’s philosophy of constantly evolving and acting to support social and environmental change, the strategic partnership will build on its existing circular economy strategy. The home is punctuated by three main principles – eliminating waste and pollution, circulating products and materials, and recreating nature, Gucci said in a media release.
Gucci has been strengthening its approach across its entire value chain for many years: from using recycled materials to promoting ingredients from organic and regenerative production systems; design inspiration and innovation, including the Gucci Off The Grid collection and its animal-free Demetra material; to produce advanced material waste and scrap reduction solutions with Gucci-Up and Gucci Scrap-less, through lengthening and expanding its collections, including product care , as well as new experiments for reselling and customizing second-hand items on the Gucci Vault.
“For us, purpose and progress are paramount to the Gucci ethos. We are constantly experimenting and evolving to make a positive impact in the Gucci community and in the wider world,” Marco Bizzarri, President and CEO of Gucci. “The second edition of our Gucci Balanced Impact Report for 2021 is a testament to our determination to continue to build a responsible and sustainable business. In this spirit, we are excited to announce a partnership with the Ellen MacArthur Foundation to further strengthen our commitments to regenerative and cyclic agriculture, expanding on the many initiatives that we are proud of. we have set up. “
As the leading authority on the circular economy, the Ellen MacArthur Foundation will assist Gucci in further scaling up and embedding circular economy principles. In the first phase, these collaborative efforts will include leading in circles by design and promoting regenerative agriculture.
Gucci is committed to augmenting its collections with principles that rotate throughout its product lifecycle. Driven by design, the principles will help guide Gucci’s ambition to continue to innovate on products that are more used, reworked and made from safe and renewable inputs. processed or regenerated. The Foundation will bring its expertise in circular design to provide an analysis of the House’s efforts to help identify areas where circularity can be incorporated into inspirational design and creation. . Educational resources and courses will be provided to deepen the knowledge and operational know-how of the principles and practices of the circular economy.
Starting in 2020, Gucci has scaled up investments in renewable projects, in the Natural Climate Solutions portfolio, in key raw materials, reinforcing its circular economy approach. mine. The organization will provide detailed information to inform and enable Industry Undertakings to replicate the source, the statement added.
“We’re excited to partner with Gucci to redesign the future of fashion. Through Gucci’s passion for people and planet, and the Foundation’s circular economy expertise, we I can innovate towards industry-leading solutions for fashion that are designed to be used more, remade and made from safe and recycled or renewable inputs. towards a circular, renewable economy for fashion, we can help address the root causes of global challenges including pollution, climate change and biodiversity loss,” Andrew Morlet, Executive Director, The Ellen MacArthur Foundation.
For Gucci’s 2021 Balanced Impact Report expands on the brand’s initiatives to achieve tangible and measurable results, with highlights such as meaningful progress in the diversity and inclusion, including gender equality and accessibility; positive social change in the local community through the Chime For Change and Gucci Changemakers programs; minimizing total environmental impact while protecting and restoring nature, with additional investment in regenerative agriculture; and innovate and incorporate circular economy principles into design and manufacturing.
Fiber2 Fashion News Desk (KD)