José Neves, Founder, CEO and President of FARFETCH & Marco Gobbetti, CEO, Salvatore Ferragamo. Photo: Farfetch
FARFETCH and Ferragamo share a vision of the convergence of luxury retail focused on quality, innovation and customer experience, supported by powerful and differentiated technology solutions, according to the release. press release by Ferragamo.
Leading global luxury platform FARFETCH and Italian fashion brand Salvatore Ferragamo have announced a global strategic partnership. The commercial agreement will see the two companies enter into an integrated partnership that will allow Ferragamo to enhance its digital innovation capabilities by leveraging the full breadth of FARFETCH’s platform.
“We are absolutely delighted to be working with Ferragamo on their digital transformation. This partnership leverages all of FARFETCH’s strengths as the global platform for the luxury industry and taps into our vision of the new luxury retail sector. Ferragamo has a great heritage of creativity and craftsmanship and I am extremely excited about the opportunity to bring it to unique new audiences around the globe. Ferragamo’s superior products and creativity, coupled with our innovative digital experiences and marketing capabilities will capture that audience while our technology and media platform capabilities will provide powering Ferragamo’s digital ecosystem,” says José Neves, founder, president and chief executive officer, FARFETCH.
Leveraging the power of the FARFETCH technology platform will allow Ferragamo to power its digital and omnichannel strategy using the FARFETCH Platform Solution. The partnership will involve leveraging FARFETCH’s global reach through strengthening Ferragamo’s presence in the FARFETCH Marketplace, as well as using FARFETCH’s Media Solutions to deliver an immersive experience. digital appeal to a younger and global audience.
“FARFETCH is the leading digital platform in luxury fashion and represents the ideal partner to further accelerate Ferragamo’s omni-channel innovation, driving plans to reach a new, young audience and accelerate our growth.” Marco Gobbetti, CEO, Salvatore Ferragamo.
Fiber2 fashion news desk (NB)