Italian fashion house Aeffe announces sales of 176.5 million euros in the first half of the year
In the first half of 2022, the revenue of the prêt-à-porter division amounted to 120.2 million euros, recording a 14.6% increase at current exchange rates compared to 2021 (13.7% at rates). fixed exchange rate). Sales of the footwear and leather goods division totaled €80.2 million, up 17.6%, both at fixed exchange rates and today, the total amount spent between the two divisions, the company said in a statement. a press release.
The Aeffe Group posted sales of 176.5 million euros in the first half of 2022, compared with 155 million euros in 2021 (13.9% at current exchange rates). Against the background of general growth in all geographies, except for the Far East and specifically in retail, the group recorded a strong acceleration, especially in the US.
In the first half of 2022, the group recorded strong growth, especially in the retail channel, reaching 41.3% compared to the same period last year. The wholesale channel showed sustained growth (7.1%), although sales in China were penalized in the second quarter of the year due to the reorganization of local distribution. Related benefits from the transaction are expected in the Retail Revenue generated from the third quarter onwards. In particular, the successful project in China resulted in the opening of 18 direct retail locations, which will change the sales method and approach to the local market in that region.
Overcoming the difficulties of the acute health crisis caused by COVID-19 and despite the complex scenario related to the development of the conflict in Ukraine, in the first quarter of 2022, this corporation has recorded double-digit growth in all markets in which it operates except the Far East, with very strong growth in Europe and America.
“First half results reflect the Aeffe Group’s strong business model and appreciation for our collections, with significant growth in sales across all categories. our brand in different sales channels, especially in the retail sector. We are therefore pleased with the team’s performance, as well as the development of Moschino’s new strategic direction and the completion of the project related to the direct management of the distribution in the Chinese market, with related benefits expected in the coming months. We continue to carefully monitor the challenging market landscape, focusing our efforts on a path of continued and sustainable growth, both in the ready-to-wear and accessories segments, along with expanding our presence. our geographical presence in high potential markets, including Greater China and the United States,” Massimo Ferretti, executive chairman of Aeffe Spaspeak.
Fiber2 fashion news desk (RR)
