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It looks like Samsung’s first 77-inch OLED TV will beat LG on one point: high price


Samsung appears to have leaked a key detail about its upcoming 77-inch OLED TV, revealing that it can beat LG in one key area – but not in a positive way.

In the US, the largest variation of Samsung S95C OLED OLED TV — one of many Samsung TVs launched at CES 2023 — is said to be priced at $4,499.99. For comparison, LG’s most expensive 77-inch OLED TV – LG G2OLED launched last year – launched at $4,199 / £4,499 (about AU$6,100).

That Samsung price converts to around £3,630 / AU$6,335, which would make the TV slightly more expensive than LG in Australia, but significantly cheaper in the UK; however, that is not the official price for those regions. Based on Samsung’s previous pricing strategies in the UK, we expect the TVs to be of the same value if not more than the US prices – i.e. a $4,500 TV will cost around £4,500 upwards although the exchange rate means it ‘should’ cost £900 less. As for Australia, we won’t be shocked if the final price approaches AU$7,000, but we’ll have to wait and see Samsung’s decision.

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