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Isuzu Ute reaffirms record-setting Aussie position

ISUZU UTE AUSTRALIA has reiterated its intention of setting an all-time sales record Down Under in 2023 with D-Max and MU-X numbers setting new heights a month before the close of the calendar year.


The Japanese importer cast a new high score in November with a total of 4853 vehicles delivered, some 3692 of those its strongest-selling D-Max utility.


The Isuzu D-Max currently ranks as Australia’s third best-selling vehicle with year-to-date sales of 28,369 units – only the Ford Ranger (55,591) and Toyota HiLux (55,958) have performed better.


Australia’s top three selling vehicles are all dual-cab utes.


Isuzu Ute Australia is currently charting as the tenth best-selling brand in the country with 41,354 YTD deliveries. The year’s achievement comes just months after the brand celebrated the delivery of its 300,000th vehicle in Australia – an accomplishment that comes as the marque commemorates its 15th year in the country.


“It is quite fortuitous that we welcome our 300,000th vehicle to an Australian home while celebrating our 15-year anniversary at the same time,” exclaimed IUA managing director, Junta Matsui.


“Not only would I like to take this opportunity to thank every single customer that has chosen an Isuzu over the last 15 years, but I’d also like to thank not just the 19 dealers that have been with us from the start, but our whole dealer network.


“We certainly would not be celebrating two landmark achievements today if it were not for their remarkable commitment, loyalty, and service to the brand and our customers.


“As our brand has grown, so too has our dealer network, which has grown to over 165 sites across the country; an expansive footprint that serves the 300,000 Isuzu (vehicles) on Australian roads.”


In celebration of the achievement, IUA welcomed over 250 guests from across Australia and the globe, including dealer and corporate staff from Japan and Thailand (where the models are produced), to an event at the Gold Coast Marriott.


Reflecting on its achievement, the brand also took time to look ahead to 2024, when it is expected a facelifted range will make its debut.


“It is great to see that both customers and the Australian motoring media have recognised the D-Max and MU-X as two of the best value vehicles available on sale today,” added Mr Matsui.


“With healthy levels of vehicle stock landing at dealers locally and this year shaping up to be the biggest year ever for our brand, we are optimistic that this positive trajectory will continue towards the end of the year as we aim for over 40,000 vehicle deliveries in 2023.”


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