Chief marketing officer Greg Joswiak said Apple would need to comply with European Union law to switch iPhones to USB Type-C chargers. Joswiak says the company will comply like any other law. He declined to say when the iPhone might receive a charger to replace the Lightning. He made the comments at a Wall Street Journal conference in Laguna Beach, California.
He say Apple and the EU have been at odds over chargers for a decade, recalling how European authorities once wanted Apple to adopt Micro-USB. He said that neither Lightning – the current iPhone charging port – nor the now-ubiquitous USB Type-C would have been invented if that switch were to happen.
Apple is planning to switch iPhones to USB Type-C next year, Bloomberg News reports. The law goes into effect in 2024. Apple has ported Macs, many iPads, and accessories to USB Type-C from Lightning and other connectors.
Joswiak participated Snap Founder Evan Spiegel at the meeting dismissed the idea that the virtual world known as the metaverse will be the future of computing.
Metaverse is a word “I would never use,” says Joswiak.
Mark Zuckerberg poured billions of dollars into the effort and went so far as to change Facebook’s company name to Meta Platforms Inc.
Regarding other Apple product changes, Craig Federighi, Apple’s Senior Vice President of Software Engineering, was asked if the Mac will ever have a touchscreen.
“Who said?” he answered.
In another area of controversy, Federighi said that an Android version of iMessage – the messaging service on Apple products – would stifle innovation on iMessage across the board. iOS. Apple won’t be able to invest much in a Android version.
Federighi and Joswiak both argue that Apple has benefited from returning employees to the office — a step many tech companies have resisted because of employee outcry.
The pandemic has left many people feeling disconnected, Federighi said, and the company will be much more efficient when people get back together. Apple’s culture has long been in the same spot, he added.
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