iPhone 15 ‘Ultra’ could replace next year’s Pro Max model

Next year’s iPhone could introduce a change to Apple’s naming convention. Based on Bloomberg , the company may call its biggest and most expensive device in 2023 the iPhone 15 Ultra instead of the iPhone 15 Pro Max as you’d expect given its recent track record. The change is said to coincide with the most significant redesign of the iPhone since Apple released the iPhone 12 in 2019. Gurman expects the iPhone 15 to feature USB-C, among other “bigger changes” .

Apple’s line of smartphones has seen a few branding changes over the years. In the early days of the iPhone, when the company released a major update every two years, the models iterated on bore the “S” designation. Since 2019 and the diversification of the product line to include separate mainstream and high-end variants, the company has used the symbols “Pro” and “Pro Max” to market its high-end phones. his best. Furthermore, the beginning of this year saw the return of something Apple hasn’t used since 2017. It would make a lot of sense to drop the Pro Max in favor of the Ultra as the Apple Watch line now includes a .

The iPhone 15 rumors have made a few interesting predictions. Gurman that Apple tested the USB-C iPhone before the European Union requires all new smartphones manufactured after 2024 to have this port. More recently, display analyst Ross Young The entire iPhone 15 series will have the Dynamic Island screen cut of the iPhone 14 Pro.

Looking to the immediate future, Gurman also wrote today that Apple probably won’t hold another event this fall. He said the company plans to announce new Mac mini, MacBook Pro and iPad Pro models before the end of the year. However, since those are mostly iterative updates to existing devices, Gurman suggests that Apple is “more likely” to share the existence of those products with the world through a series of press releases.