The iPhone 14 series with 4 new models was launched at the ‘Far Out’ event in September this year. Apple introduced the iPhone 14 and iPhone 14 Pro as smaller models, while the iPhone 14 Plus and iPhone 14 Pro Max launched with larger screens. Initial market trends reflect sluggish demand for non-Pro models. Now, a new report shows that Apple is “seriously” concerned about the sales performance of the iPhone 14 Plus, and the Cupertino giant is looking to adopt new marketing strategies to make up for that in the future. next iPhone series release time.
a new one parcel by the Korean blog Naver suggests that Apple are thinking “seriously” about their sales performance iPhone 14 Plus and is considering new strategies for the upcoming iPhone 15 lineup. The decline in sales of current non-professional models is said to be far beyond the expected range of Apple’s external environment.
First, Apple may consider reducing the difference between the pro and basic models. This is suitable for request by analyst Ross Young that the Dynamic Island feature currently only available on iPhone 14 Pro models could come to all iPhone models next year.
Apple is also considering changing the pricing strategy of upcoming iPhone models, and “prices will be set differently than they are currently.” It could lower the price of the Plus model of the 2023 lineup. iPhone 14 Plus price in India starts at Rs. 89,900. In contrast, the price of iPhone 14 Pro Max begin in Rs. 1,39,900.
However, the famous analyst Ming-Chi Kuo previously said that Apple will further increase the gap between the iPhone Pro and non-Pro models, and offer exclusive features in the iPhone 15 Pro Max. Kuo stated that the company wants to increase the average selling price (ASP) of iPhone units.
Furthermore, the blog post states that the difference in material and camera parts between the pro model and the max model will be obvious. This corroborates past leaks, that propose titanium chassis and periscope zoom camera on the iPhone 15 Pro Max model. The high-end models in the iPhone 15 series are said to come with solid-state buttons instead of physical power and volume buttons.
Apple’s iPhone 2023 lineup is said to include the standard iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models. The iPhone 15 Pro and iPhone 15 Pro Max are expected to be powered by Apple’s next-generation A17 Bionic chip. Non-Pro models may have the A16 Bionic chip.
(Except for the title, this story has not been edited by NDTV staff and published from a press release)
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