Apple is cutting production of the iPhone 14 Plus within weeks of starting shipments as it reassesses demand for the mid-range model, reports Tuesday, citing two people involved in the investigation. company’s supply chain.
The Cupertino, California-based company told at least one manufacturer in China to immediately stop production. iPhone 14 Plus ingredients, according to report.
The move comes at a time of weakness in the global smartphone market, which fell 9% in the third quarter year-on-year, according to estimates from data research firm Canalys, which expects demand demand will be weak in the next 6-9. month.
Apple did not immediately respond to Reuters’ request for comment.
The iPhone 14 Plus, part of a new lineup announced on September 7, is positioned as a cheaper alternative to more expensive iPhone Pro models and begins shipping to customers on September 7. October. iPhone 14 series includes four models – iPhone 14″iPhone 14 Plus, iPhone 14 Proand iPhone 14 Pro Max. While the iPhone 14 and iPhone 14 Pro are smaller models, the iPhone 14 Plus and iPhone 14 Pro Max are models aimed at people who prefer larger screens.
The series also includes the first iPhone Pro handsets to feature a redesigned front panel since launch iPhone X. Apple’s famous notch has been replaced by a pill-shaped cutout with a front camera and sophisticated Face ID technology.
Last month, Apple abandoned plans to increase production of new iPhone models due to the anticipated spike in demand that did not materialize, according to Bloomberg News. report.
