A digital campaign titled ‘British Racing: Investing in the Best’ was organized by Great British Racing International (GBRI) on Monday. Scheduled for four weeks each autumn for a period of three years, the campaign is designed to highlight the power and importance of the British racing industry globally and encourage international investment in the UK racing industry. future. The campaign will provide a digital showcase of British racing credentials across various sectors of the racing industry, from training, racing and breeding, to sales. blood and welfare, as told by leading figures and organizations in the industry. Content will be launched via campaign websiteas well as GBRI’s Twitter, Instagramand Facebook communication. The United States is the priority audience for 2022.
GBRI chief executive, Rod Street, said: “Racing in the UK is a world leading industry. We can see this in the number of British-trained horses currently in the World Thoroughbred Ranking; in the global demand for the stallions we have in the UK; in the enduring international appeal of our plasma sales; on the number of British races featured in the world’s best races rankings in recent years; and in our welfare standards we uphold our Purebreds both in and out of training.
“Today, GBRI is pushing to promote the best of British motorsport around the world. International investment underpins the health and vibrancy of the UK racing industry, and we are facing increasingly stiff competition for international participation from jurisdictions. other. We must proactively focus our attention on what qualifies Britain as the global home of equestrianism. GBRI will run this important work on behalf of the industry.”
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This story was posted in Europe, News shared in Europe and tagged British race, British racing: Invest in the best, GBRI, Global campaign, international excellence, Rod . Street.
