Giant Chips Intel is replacing it Pentium and Celeron more generic brands – Intel Processor. More specifically, the company is essentially killing off its Pentium and Celeron brands. Intel will use Intel processor branding for what it calls the essential product space. The new product will be used in the laptop lineup of 2023. The rebranding comes just weeks before the company prepares to introduce its flagship 13th Gen desktop processors mine.
What did Intel say?
“Whether for work or play, the importance of PCs only becomes more apparent as the rapid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor lines have played a key role in raising PC standards across all price points. The new Intel Processor brand will simplify our offerings so users can focus on choosing the right processor for their needs,” Josh NewmanIntel Vice President and Interim General Manager of Mobile Client Platforms.
With this new, streamlined architecture, Intel will focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. Intel processors will serve as the brand name for many processor families, simplifying the buying experience for consumers. Intel will continue to offer similar products and benefits in these segments. The trademark does not change current Intel product offerings and Intel product roadmaps.
What this change means for buyers
For shoppers, this means that 2023 laptops with low-cost processors will have Intel-branded processors instead of Pentium or Celeron. Basically, if you’re looking to buy a cheap laptop, you’ll get one with the Intel Processor brand. Higher-end processors will continue to use the Intel Core brand (i3, i5, i7 and i9). The company has primarily used the Core brand for its flagship processor family since its introduction in 2006.
Launched in 1993, the flagship Pentium chip was first introduced on high-end desktop computers before moving to laptops. In 2006, Intel rebranded the Pentium for mid-range processors instead. Celeron is Intel’s trademark for low-cost computers. The first Celeron chip released in 1998 was based on the Pentium II microprocessor. The latest Celeron processors power Chromebooks or budget laptops.
What did Intel say?
“Whether for work or play, the importance of PCs only becomes more apparent as the rapid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor lines have played a key role in raising PC standards across all price points. The new Intel Processor brand will simplify our offerings so users can focus on choosing the right processor for their needs,” Josh NewmanIntel Vice President and Interim General Manager of Mobile Client Platforms.
With this new, streamlined architecture, Intel will focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. Intel processors will serve as the brand name for many processor families, simplifying the buying experience for consumers. Intel will continue to offer similar products and benefits in these segments. The trademark does not change current Intel product offerings and Intel product roadmaps.
What this change means for buyers
For shoppers, this means that 2023 laptops with low-cost processors will have Intel-branded processors instead of Pentium or Celeron. Basically, if you’re looking to buy a cheap laptop, you’ll get one with the Intel Processor brand. Higher-end processors will continue to use the Intel Core brand (i3, i5, i7 and i9). The company has primarily used the Core brand for its flagship processor family since its introduction in 2006.
Launched in 1993, the flagship Pentium chip was first introduced on high-end desktop computers before moving to laptops. In 2006, Intel rebranded the Pentium for mid-range processors instead. Celeron is Intel’s trademark for low-cost computers. The first Celeron chip released in 1998 was based on the Pentium II microprocessor. The latest Celeron processors power Chromebooks or budget laptops.
