Tech

Instagram Will Let You Create Custom AI Chatbots—Even One Based on You


Studio AI Meta’a Guide notebook Meta says users can customize the chatbot by providing a detailed description, along with a name and image, and then specifying how the chatbot should respond to specific inputs. Llama will then improvise its responses based on those instructions. Instagram users can “customize their AI based on things like their Instagram content, topics to avoid, and links they want to share,” Meta says.

Over the past year, Meta has become an AI success story thanks to its decision to offer Free AI ModelsLast week, the company released a powerful version of the Llama large language model, giving developers, researchers, and startups free access to a model comparable to the powerful paid model behind OpenAI ChatGPTThe company says all of its new chatbots are based on the latest version of Llama.

However, Meta has struggled to find the right tone and market for its own AI services. Last September, the company Launches a Series of AI Chatbots Based on Real Celebrities. Including a fantasy role-playing bot based on Snoop Dogg, a witty sports bot based on Tom Brady, and a daily companion inspired by Kendall Jenner.

However, the bots were not a big hit, and Meta retired them. Jon Carvill, a spokesperson for Meta, said the company had learned from previous experiments. “AI Studio is an evolution,” he said.

There is a lot of evidence that users find fully customizable bots more engaging. A company called AI CharacterFounded by a number of former Googlers who were instrumental in the breakthrough in AI, it has attracted millions of users to its own custom chatbots.

Zuckerberg also introduced other new open-source AI advances from Meta at SIGGRAPH. The company has developed a new tool for identifying the content of images and videos called Segment Anything Model (SAM) 2. The previous version was widely used for image analysis. Meta says SAM 2 could be used to analyze the content of videos more efficiently, for example. Zuckerberg demonstrated technology that tracks cattle roaming his Kauai ranch. “Scientists use this tool to study coral reefs and natural habitats and the evolution of landscapes,” he told Huang.

Earlier in the day, in an onstage interview with WIRED’s Lauren Goode, Nvidia CEO Huang said he “absolutely” wants a “Jensen AI” that knows everything he’s ever said, written, or done. “You’d be able to prompt it, and hopefully something intelligent would come out,” he said. He could force stock analysts to ask the bot—instead of him—questions about the company. “That’s the first thing to get rid of,” he said with a laugh.

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