App tracking transparency feature in iOS 14.5 allows users to decide which apps have permission to track their data. Meta It is reported that this has cost the company $10 billion (approximately Rs. 80,000 crore) per year. The blog notes that to be safe from tracking, users can copy and open the link in their favorite browsers. Apple Safari web browser blocks third-party cookies by default, Google Chrome will soon start removing third-party cookies and Firefox’s recently-announced Total Cookie Protection will prevent any cross-site tracking.
Krause says he went back to Meta to ask for more details about the same thing. However, he points out that all of this (entering the code and respecting the user’s ATT choice) “would not have been necessary if Instagram had opened the phone’s default browser, rather than building and using the browser’s default browser.” custom in-app browsing”.