Instacart IPO Could Promote ‘Game of Thrones’ for Food Delivery

Winter is coming and so is Instacart’s initial public offering. Like “Game of Thrones” protagonist Bran Stark, the grocery delivery platform is in danger of being thrown from the heights on its debut.

With a post-money valuation of nearly $40 billion early last year, Instacart — like most of its other tech companies — is destined to be a flop. Indeed, in March, the company slashed its own valuation by nearly 40% to about $24 billion. The Wall Street Journal reports that the company made the move in part to make long-term profits more attractive to employees. has been granted equity at that level.


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