Tech

Inside the Apple Store Battle for the right to represent the Alliance


Apple hired Littler Mendelson, an employment law firm, to ease labor pressure. It also provides store managers with talking points, including that consolidation can lead to fewer promotions and inflexible hours, previously reported by Evil behavior. And last week, company leaders urged employees not to unite and said they would raise wages from $20 to $22 an hour.

“I’m worried about what it would mean to put another organization in the middle of our relationship, one that doesn’t have a deep understanding of Apple or our business,” said Deirdre O’Brien, VP Apple’s senior president of retail, said in a video that was sent to many of the company’s approximately 65,000 retail employees. The video was previously reported by The Verge.

Josh Rosenstock, an Apple spokesman, declined requests for interviews with Ms O’Brien and Alex Burrus, store managers at Cumberland Mall, about 10 kilometers from downtown Atlanta. And employees who stood by the fence or resisted the union push were reluctant to speak to The New York Times.

In a statement, Mr Rosenstock said the company offers a variety of benefits to retail employees, including healthcare, tuition reimbursement and family leave. “We deeply appreciate everything they bring to Apple,” he said.

Apple has resisted the alliance’s push even as online orders diminish the importance of its stores. According to Loup Ventures, a technology research firm, about 6% of Apple’s sales come from retail locations, nearly half of the pre-pandemic market share.

Despite the waning financial importance of stores, employees like Rhodes see them as Apple’s physical connection to the wider world. She started working at Apple because she loved its products. She bought her first iPhone at the age of 16 with the money she earned while working at McDonald’s. She’s obsessed with the company, tailoring hour-long product events to spark growing interest in “the way they work.”

In 2018, she impressed a store technician with her knowledge of the Apple Watch, prompting a manager to encourage her to apply for a job in her hometown, Louisville, Ky. . Then she moved to Atlanta and moved into the Cumberland Mall, sandwiched between a Bath & Body Works and a Pandora jeweler.



Source link

news7f

News7F: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, Sports...at the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button