When a Porsche AG dealer in China posted an online ad for the latest Panamera sports car, what attracted the most attention was not the sleek curves of the engine, but the bargain price.
Motorists dreaming of a life of luxury think their luck has come after the dealership seemingly offered the car for a bargain 124,000 yuan ($18,000), about one-eighth of the starting price. the fact is 998,000 yuan.
After hundreds of discerning consumers offered a 911 yuan reservation fee, Porsche admitted the dealer in the northern city of Yinchuan had uploaded information containing “a serious mistake in the listed retail price”. listing”.
Given an embarrassing corporate response – and much disappointment on the social media platform Weibo.
Realizing its mistake, the dealer removed the incorrect information immediately, a spokesman for the Stuttgart, Germany-based automaker said in response to a question from Bloomberg News.
Cheating isn’t bad for everyone. Porsche said it contacted the first person to book online and “negotiated an acceptable outcome” for the only vehicle the dealer had in stock, which was not detailed.
The spokesman said Porsche has personally contacted all other contractors to explain the situation and apologize, and will refund the reservation fee within 48 hours.
Porsche’s sales in China totaled $6.2 billion in the first half of 2022, making the country the luxury automaker’s largest market. It sold 46,664 vehicles in China during this time – about 30% of global sales.
First published date: February 1, 2023, 4:04pm IST