Collected serious momentum with medium size Ioniq 5Hyundai prepares to enter the more affordable electric car market with a city car designed to confront Volkswagen code. Life and Cupra UrbanRebel.
The company’s European marketing boss Andreas-Christoph Hofmann told Automotive News Europe that €20,000 is the target price for the car, which will be one of 11 new electrics. Hyundais Launched in Europe in 2030.
Producing an electric car in the city profitably is no easy feat given the low asking price and relatively high development costs, which means Hyundai could launch an electrified version of the car. an existing small car model instead of an EV.
Maybe this could be the EV version of Hyundai Casper (pictured), a compact SUV-style city car that has been well received globally even though it is only sold in Korea. Hyundai can hope that an electrified version of the car can reach a wider audience, including Europe and the UK.
Casper’s luxurious design will also contribute to the current popularity of SUVs in Europe, following brands like Toyota with off-road inspiration. City car Aygo X. Hyundai’s offering will compete with the Volkswagen Group’s A-segment electric vehicles, details of which were revealed last year.
Volkswagen code. Life and Cupra UrbanRebel are in development, with a compact electric Skoda also in the works. They will be based on the MEB-Small platform, which is expected to offer a range of more than 250 miles.
Hyundai will need to offer a similar range figure to compete in the hard-to-conquer sector, but a production-ready model is still a while away, according to Hofmann, according to Hofmann.
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