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Hummel ‘takes down’ the brand on Denmark’s World Cup outfit in Qatar protest | Football news



Kit maker Hummel said it did not want its brand to appear during the World Cup in Qatar because of the country’s human rights record.

Denmark has unveiled a monochrome football kit without a sponsor for the upcoming tournament in protest against the host country.

In a statement marking the release of the Hummel-made strip, the company said it had “reduced” its logo and “iconic chevron” because “we didn’t want to appear in a tournament.” cost thousands of people their lives”.

Hummel said: “With the new Denmark national team jersey, we want to send a double message. They are not only inspired by Euro 92, which celebrates Denmark’s greatest football success, but also is a protest against Qatar and its human rights record.

“That’s why we’ve stripped down all the details for the new Denmark World Cup jersey, including our logo and iconic V. We didn’t want to appear in a tournament. caused thousands of deaths.

“We support the Danish team all the way, but that is not the same as supporting Qatar as the host country.

“We believe sport should bring people together. And when it doesn’t, we want to make a statement.”

Denmark also announced a black, ‘morning color’ ensemble to honor the migrant workers who died during construction for the tournament.

The designs seem to fulfill a promise made by the Danish Football Association last November to wear apparel with important messages at the tournament in Qatar.

Although FIFA’s World Cup regulations prohibit political statements on the team’s kits, the three Denmark shirt designs in red, all-white and black do not appear to conform to the words or Which symbol is a clear statement.

The national team crest, the Hummel logo and the white decorative V – a famous feature of the Denmark jersey from the 1980s are faded to a single color like the shirt.

The Danish Federation also joined a European campaign launched last week for captains to wear the colorful, heart-shaped One Love armbands during World Cup matches.

Sky Sports News FIFA and the Danish Football Association have been contacted for comment.

Supreme Commission denies ‘thousands of lives lost’

In response to the launch of Hummel’s Denmark, a Supreme Committee statement said: “Since winning the right to host the FIFA World Cup, SC has worked hard together with the Qatari government to ensure that the tournament provide a lasting social legacy.

“Our commitment to this legacy has contributed to a significant reform of the labor system, enacting laws that protect workers’ rights and ensure improved living conditions for them.

“Through our partnership with the UEFA Working Group and many other platforms led by FIFA and other independent groups, we have engaged in a strong and transparent dialogue with the DBU. The dialogue. This helps us better understand the progress made, the challenges faced and the legacy we will deliver beyond 2022.

“For that reason, we object to Hummel’s claim that this tournament has claimed the lives of thousands. Furthermore, we categorically refuse to trivialize our genuine commitment to safeguarding protect the health and safety of the 30,000 workers who built FIFA World Cup™ stadiums and other tournament projects.That same commitment now extends to 150,000 workers across other tournament services and 40,000 workers in the hotel sector.

“Countries should always do more to protect the rights of peoples around the world, including in Denmark. SC’s work is recognized by many organizations in the international human rights community as a the model that has driven progress and improved lives Qatar’s reforms are recognized by the ILO and ITUC as a regional benchmark Like every other country, progress on these issues has been a journey. has an end point and Qatar is committed to making that journey.

“We urge the DBU to accurately communicate the results of their extensive communication and work with SC, and to ensure that this is communicated accurately to their partners at Hummel.”





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