How Woolrich wanted to be carbon neutral
Woolrich recently announced its intention to strengthen its commitment to combat climate change by reducing its impact on the environment and achieving carbon neutrality in the coming years.
Andre Canè, Woolrich’s creative director commented: “Our commitment to protecting the environment is a complex goal that requires total involvement from the entire structure, employers and suppliers, along with an overall shift in sentiment.
Woolrich
To this end, the company is working with Quantis, a well-known environmental consulting firm, to collect data on direct and indirect emissions, with the goal of first understanding and then reduce the company’s environmental impact.
Together with Quantis, it has set a path to becoming carbon neutral in the coming years.
Canè added: “The first and foremost outcome of this engagement begins with the production and delivery of quality products that stand the test of time.
For these reasons, the company promotes the use of environmentally friendly fabrics, fibers and practices, and is working to increase the use of low-impact fabrics.
“By designing and manufacturing clothing that will last, we can significantly offset our carbon footprint. We also make sure to provide our customers with detailed care instructions based on washing and maintenance tests. Our rigorous clothing maintenance helps prolong the life of our clothes,” he added.
Woolrich is working with partners that produce lower-carbon raw materials that are sourced and treated ethically and consciously, and recycled and recyclable.
“We have received RDS-Responsible Down Standard certification, which certifies our feather sourcing controls based on animal welfare treatment and the origin of the feathers, and we have moved to use organic cotton from less than 30% in 2019 to 85%.”
In addition, the company has made significant changes to the energy supply of its stores and offices by increasing the use of LED lighting as well as in the service area. For example, through a partnership with DHL, they have begun to optimize shipments by making B2B and B2C apparel shipments more efficient, along with reducing unnecessary packaging and usage cartons by reducing the size when they are not needed, and have started using hangers made of recycled materials.
Among other projects, in March 2021 it inaugurated the Woolrich Outdoor Fund in a partnership of 1% for the Planet.
Woolrich
Through the platform, the brand dedicates 1% of its direct sales to projects and non-profit organizations that focus on some of the causes that the company cares more about, such as forest protection, urban regeneration. and protect the coast.
Today, Woolrich has donated more than two million euros in cash, products and employee volunteer hours to projects near organizations, among them Humana-People to People Italia, Selva Urbana, Istituto Oikos, Billion Oyster Projects, Parks & Trails New York, Goodwill of Colorado and Baobab.
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