Maison Valentino, the Italian couture and pret-à-porter brand, has started the Valentino Sleeping Stock, a new collaboration with Tissu Market, a prestigious fabric supplier based in Paris, that aims to creatively reuse his “sleeping” fabric stock.
The partnership, which began in September 2021, fits perfectly with the House’s deliberate approach and mindset to return care to the territory.
The Italian house is identified in the list of French resellers, founded in 2010 by Franck Lellouche, the ideal partner, thanks to his experience and interest in the added value that fabrics can brings, his interest in responsible creativity and his close relationship with those who belong to the worlds of the schools of art, film, opera, theater and fashion.
As a result, chiffon, taffeta, devoré satin, floral crêpes de chines, silk georgettes and lace used in the Maison’s collections, are preserved in the archives and would otherwise be unused, have can find new life.
The ultimate goal of this project, along with the other activities that Maison Valentino has promoted and carried out, is to make a difference and start building, step by step, a new path of continuous development as well. such as finding alternatives to make a positive change, giving life to creativity and reusing born fabrics for different projects.
Frank Lellouche, founder of Tissu Market, said: “A deep, personal and shared belief lies at the origin of this initiative: the importance of upcycled recycling as an incentive. drive towards the change we aim for in the fashion industry.
The partnership between Maison Valentino and Tissu Market has so far produced approximately 22,000 meters of couture and prêt-à-porter fabrics, avoiding the emission of about 265 tons of CO2 that would have been generated to produce the assortment. new fabric, corresponding to the CO2e removal done by five hectares of forest in a year.
Furthermore, thanks to this synergy, an estimated 1,105,645 cubic meters of water have been saved by not producing new fabrics, equivalent to the volume of 442 Olympic swimming pools.
In terms of ethical reproduction, which is a unique feature of the Maison’s approach to returns, proceeds from the sale of fabrics to Tissu Market will be donated entirely to Valentino’s Bottega dell’Arte, a The six-month training program was born in 2015 with the aim of training professionals for Atelier and passing on the Maison’s garment know-how to future generations, to become replicators and promoters of the Maison’s knowledge. Unique formula of the brand Valentino.
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