On the occasion of Saucony’s 125th anniversary, birthday activities for the American sneaker brand have begun in Milan, starting again with the character that has contributed to this brand’s name – Rod Dixon.
Wild posters hang on the main streets of Milan, a tram attracts tourists and a kiosk in XXIV Maggio Square, close to exciting shopping and nightlife and yopung , made the brand’s anniversary program known.
Saucony period advertisement
A New Zealand runner dubbed the rock star of jogging for his unique style, Rod Dixon, has become a true legend of the sport. In the 1980s, he tied his name to Saucony, a star brand born on the banks of the Pennsylvania River of the same name—after a surprise victory in the New York City Marathon.
From a collaboration with the Flying Kiwi, inspired by the athlete’s moniker, one of the most legendary running shoes in the Saucony-DXN Trainer category was born–and this model is introduced in a comeback. important in the Originals collection.
Coach Saucony DXN
Born exactly one hundred years after the brand’s founding, the Saucony Originals collection reinterprets classics stored in a contemporary key: shoes that were once performance in their time are now The fashions offer brand lovers the chance to take a piece of the brand’s history, sometimes in a faithful OG version, other times in the form of subtle interpretations and collaborations.
“So 2023 is very important for Saucony. We celebrate 125 years of history, innovations and milestones, and we do it the way we want to do it: by telling stories. authentic stories, combining past and present, different generations, heritage with design. All with the unusual style that characterizes the Originals collection,” said Claudia Lunati, global marketing director , Saucony Originals.
Coach Saucony DXN
“Rod Dixon, the running legend who inspired one of the most iconic models in the brand’s history—whom we celebrate on this occasion—is the perfect embodiment of style. Dixon is not only a formidable athlete, but also a personality with a unique style just like the DXN Trainer born from cooperation with athletes. His features are the traits we highlight to announce the return of a legend,” she added.
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