This year, Samsung’s advertising campaign started a few days before the launch of the iPhone 14 series. Even before the iPhone 14 series was announced, Samsung taunted Apple about the lack of “innovation” in the new iPhone models. One ad says, “With new enhancements, your head will rotate, but not your direction,” one ad adds that ‘coming iPhones’ won’t get the Zoom feature. 108MP space that Samsung launched in 2020.
Following its launch, the official Samsung Mobile US handle shared a series of cryptic tweets that appeared to be an attack on the Apple iPhone 14 series, Apple Watch and more. In a series of tweets, Samsung shared its “reaction” to “new devices announced on Wednesday.” Few tweets regarding Apple’s lack of entry into the foldable phone segment, where Samsung has been for a while. “What’s going on, Apple?”, “What’s happening on the Fold, Apple?” and “Let us know when it folds,” read the announcement in the tweets. In another tweet, Samsung teased Apple for including a 48MP camera in the iPhone 14 Pro models (iPhone 14 and iPhone 14 Pro). iPhone 14 Pro and iPhone 14 Pro Max has a new 48MP wide lens. “48 megapixels? You’re almost done, Apple,” Samsung joked. The company introduced a 108-megapixel sensor with the Galaxy S20 Ultra in 2020. In other tweets, Samsung mocks Apple launched the Purple option on the iPhone 14, a year after Samsung introduced it in its flagship series. Samsung is also said to have placed billboards in the US to mock Apple. One of them says that Galaxy devices have been able to record 8K videos for over two years, while even the iPhone 14 Pro is still limited to 4K video. Samsung also mocked the new Apple Watch, asking users to join circles, with “the hard stuff”. Here, the company seems to be referring to the popular Apple Watch fitness circle. These are tweets and video ads
Seatbelts: Samsung’s ‘Camera Prediction’ for the iPhone 14 series
What will they not think of next?
Explore notable alternatives at https://samsung.com.
A brief summary of Samsung’s “reaction” to “innovative” new devices announced on Wednesday (September 7 Apple Event) 👇
A brief summary of our response to “innovative” new devices was published on Wednesday. 🧵 👇
– Samsung Mobile US (@SamsungMobileUS) 1662739200000
What Flip, Apple?
– Samsung Mobile US (@SamsungMobileUS) 1662739208000
What exists on the Fold, Apple?
– Samsung Mobile US (@SamsungMobileUS) 1662739216000
48 megapixels, you’re about to have an Apple!
– Samsung Mobile US (@SamsungMobileUS) 1662739224000
Samsung to iPhone users: Have you seen the GalaxyZ Flip4? Won’t be back after that – join FlipSide
Once you’ve seen #GalaxyZFlip4, you won’t be able to go back. #JoinTheFlipSideBuy now: https://t.co/3H8ZWuUNPn https://t.co/5McEHiZCgg
– Samsung Mobile US (@SamsungMobileUS) 1662575730000
‘Oh going Purple, cool bro’
– Samsung Mobile US (@SamsungMobileUS) 1662574324000
“Let us know when it’s urgent.”
Let us know it when it’s urgent. ♀️
– Samsung Mobile US (@SamsungMobileUS) 1662574874000
‘Welcome to the Apple Party’
Just drove with this damn Samsung 😂 #AppleEvent #iPhone14Pro https://t.co/Q4644x92b3
– Omis View (@omithelegend) 1662577643000
Samsung users with Apple Watch: Join the circle, with the “hard stuff”
Join the Circle and get ready for the tough stuff with a premium sapphire glass display designed for everyday adventure.
Join the Circle and get ready for the tough stuff with a premium sapphire glass display designed for everyday advertising… https://t.co/nUDxnyejVS
– Samsung Mobile US (@SamsungMobileUS) 1662587370000