How Jeanologia and Calik Bet on Customization and Sustainability
In the current edition of Denim PV, taking place in Milan on November 23 and 24, Jeanologia, a Spanish company specializing in the development of eco-efficient and processing technologies, and Calik, a denim manufacturer Turkey, will promote their latest achievements.
With the tagline “You make your clothes unique”, Jeanologia is introducing its Nano Retail personalized laser technology. Thanks to this new technology, brands and retailers can create authentic in-store experiences and revolutionize the point of sale by improving the customer experience.
By customizing apparel with Nano Retail, Jeanologia can help strengthen the connection between brands and consumers, encouraging them to co-create authentic looks and deliver a unique experience for each customer. .
Jeanologia’s Nano Retail Customizer
“Customizing apparel allows consumers to participate in the design and creation process. They can choose from many options including inserting inspirational quotes, favorite songs, personal photos, tattoos or any other details they like. Carmen Silla, marketing director of Jeanologia emphasized.
During the show, on November 23 at 3:30 pm, Amor Cardona, Brainbox at Jeanologia and Cigdem Kacar, product marketing manager at Calik Denim, will present the “Phygital 2.0” collection.
This is the second collection developed in collaboration with two players in the denim industry, presenting a virtual capsule collection characterized by multiple possibilities and sustainably produced using Jeanologia’s technology. Thanks to Jeanologia’s “Edesigner” software, they were able to develop and showcase a virtual denim wardrobe without producing physical samples.
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