Fashion

How dreams and reality meet in the Rejina Pyo flagship store in London


Rejina Pyo recently opened its flagship store in London, in the vibrant Soho district.

Rejina Pyo Store, London

Rejina Pyo Store, London

The store showcases the brand’s collections of ready-to-wear, bags, accessories and footwear, and offers exclusive styles and a wide range of home and lifestyle products to customers at shop.

In collaboration with local artists and manufacturers, Rejina Pyo has designed bespoke accessories and furniture to fill the space with unique handcrafted touches. Wrought iron rails are held together by abstract sculptures of human figures, while a hand-molded metal-rimmed mirror hangs on the wall outside the fitting room, covered in linen decorated with buttons, fabrics and curios by Rejina Pyo.

Rejina Pyo

Rejina Pyo

The attractive space, filled with rough textures and warm tones, serves as the perfect host for the colorful works on display. Like the collections themselves, the store is a balance between London and Seoul sensibilities, designed to evoke past and present, style and comfort.

“I started Rejina Pyo not only to create clothes that I wanted to wear, but also to wear for my friends and the inspirational women around me. I was really inspired by everyday elements. day of real life. This store is an opportunity to interact with me our community in person, to share more of the finished products by creating a world full of interesting curiosities, ‘ said the brand’s founder.

“I want it to be the place you want to tell your friends, a destination when traveling through London where you can talk to our team and create lasting memories. This store will be the where we hold events and exhibitions and ultimately connect with you,” she added.

Rejina Pyo Store, London

Rejina Pyo Store, London

Along with Rejina Pyo’s latest works, the Soho boutique will open with a curated collection of art and design books from Claire de Rouen. Over the next year, the store will host a series of collaborations, product launches and welcoming the brand’s growing community.

Rejina Pyo is a London-based womenswear brand built on a philosophy of exploring dressing as an everyday phenomenon, both ordinary and extraordinary. Wanting to contribute something special to this everyday ritual, its vision was to create quality, modern pieces that could be worn.

The brand offers new products every week, although it is not interested in promoting quick or short-term trends. Instead, it focuses on building lasting and growing relationships with consumers over time.

Rejina Pyo works with manufacturers and suppliers who share the same values ​​and treat their workers fairly and respectfully. It operates and builds strong relationships with its factories and suppliers in Europe and Korea, it visits regularly to maintain our faith in work practices and product quality. their output.

Rejina Pyo Store, London

Rejina Pyo Store, London

Their manufacturing partners are required to sign a Supplier Code of Conduct that outlines the ethical and environmental standards they expect to be maintained throughout the supply chain.

The collection is made according to responsible criteria including the use of luxurious materials such as wool, alpaca, silk and leather, selected for the purpose of delivering quality and long-lasting products that require very little. water and energy to produce.

While not a vegan brand, it is committed to maintaining the best animal welfare standards. Therefore, we do not use furs, exotic skins, angora, down or feathers that are not certified by the Responsible Feathers Standard or the Traceable Feather Standard, and uncertified Merino wool. get hairless mulesing.

Rejina Pyo Store, London

Rejina Pyo Store, London

For every product it offers it carefully considers the aesthetic, quality, functional and sustainability attributes of the materials it offers, and selects suppliers so they can support its goals. The goal is to source and develop eco-friendly materials, including GOTS certified organic cotton linen and silk, recycled cotton, hemp yarn, GRS certified recycled cashmere wool, recycled wool , wool certified by the Responsible Wool Standard, farm-sourced alpaca, Lenzing Tencel and Lyocell and Naia.

It does not use acrylic, PVC, Perfluorinated fur coatings, which are commonly used in some waterproof coatings although harmful because they contaminate water sources and sandblasting treatments are sometimes used. used in the treatment of denim fabric even though they are harmful to human health.

Rejina Pyo Store, London

Rejina Pyo Store, London

The company supplies Oeko-Tex 100 certified materials wherever possible. All of its prints are screen-printed with water-based inks, which are a lower-impact alternative to conventional plastisol inks. It also conducts tests on materials and finishes to ensure they meet the chemical standards outlined in its Code of Conduct.

REJINA PYO
37 Upper James St, London W1F 9DG
London
UK

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