It and similar summer shopping days from big stores have made a permanent place in the shopping calendar alongside Black Friday. However, analysts say average Prime Day order size has fallen from a few years ago and sales growth has slowed. For Americans worried about inflation, this may not be the ideal time to convince people to buy without a good reason.
It’s not easy to spot a shopping craze in the pan until it’s over. But there are a few clues.
The first is if a company spends a lot of money on promotions or advertising to get our attention. Wish was, for a time, the leading advertiser on Facebook and Instagram. Groupon’s marketing budget is so high that the company argue with managers on an accounting figure makes the company’s spending look less bad.
It’s no surprise that a company that spends a lot of money to get our attention will get it, at least for a while. But when our interest fades with the offers, it’s a sign that this is just a fad.
Second, it’s tempting to believe that a clever idea in one area of shopping can be applied to all others.
It is a smart innovation to sell directly to buyers products that are uncomfortable to buy in the usual way, such as razors, mattresses, and eyeglasses. But when companies start selling cheese sponge cake and tight pants In this way, skipping the store has gone too far.
Some novelty has stuck, or at least left a lasting mark. Kodali cited Etsy, the website for crafts, as a relatively new and enduring shopping habit, along with online furniture seller Wayfair. Even if Wish will never be an e-commerce superstar like its backers ever imaginedit, Amazon and Shein, trendy clothes app over the past few years, has proven the appeal of Direct sales from Chinese factories.
I won’t try to predict what the next online shopping trend might be – but there will be one. People are willing to take the chance to buy something from a company we’ve never heard of. The flip side is that with so much online, there’s hardly anything new! NOVEL! feel attractive for a very long time.
