Fidelity Investments is weighing a plan to allow individual investors to trade bitcoin on its brokerage platform, people familiar with the matter said, marking the financial giant’s latest foray. into electronic money.
Fidelity launched its bitcoin trading business for hedge funds and other institutional investors in 2018 and earlier this year allowing corporate clients to add digital assets. for a 401(k) retirement plan it manages for them. Currently, the Boston firm is working to include crypto in more than 34.4 million of its brokerage accounts, the people said.