Home-shopping titles QVC, HSN debut on Roku Channel; Leaping Speed in Retail (NASDAQ: QRTEA)
Main TV shopping channels QVC and HSN (NASDAQ:QRTEA) debuted on the Roku Channel (NASDAQ:ROKU), becoming the first live-streaming shopping channel on Roku’s free ad-supported platform.
That would bring in about 40 hours a day of live video commercials over two channels for the Roku Channel to reach approximately 80 million people in the United States.
Retail Pricing (QRTEA) yes up 15.4% outside the market open on Tuesday. Roku (ROKU) To be 3.6% higher.
It is part of Qurate Retail’s (QRTEA) strategy that drives the expansion of the original channels’ reach across new media and digital platforms. QVC and HSN have reached more than 200 million homes globally through their 14 linear channels.
They also reach over 100 million Internet-connected homes through their existing digital facades, via QVC+ and HSN+ streaming, and via Web, mobile, and social sites.
“For decades, consumers have followed both QVC and HSN for an engaging shopping experience from the comfort of their own home. We are delighted to be partnering with QVC and HSN to bring the best of both worlds.” these viewing experiences come to the range of FAST channels available on the Roku Channel,” says Roku’s Ashley Hovey.