Fashion

Highlights from Premium and Ultimate Seek


Premium and Seek takes place from January 17 to 19, 2023 in Berlin.

The shows hosted more than 500 brands in total, showcasing the novelties of contemporary men’s and women’s fashion, accessories and footwear.

Reward

Reward

Along with a brand mix of newcomers and global players, Premium Group also hosts two key sustainability-focused events through new alliances with 202030 – Time Summit. Berlin site and Consciousness Club. Among the participants of 202030 – Berlin Fashion Summit, are Ugg, Asket, B-Lab Germany, Fashion Revolution Germany and Natural Fiber Welding.

202030 - Berlin Fashion Summit

202030 – Berlin Fashion Summit

Seek recalls a significant group of international buyers, including insiders from Galeries Lafayette (France), Jelmoli (Switzerland), The Room (Spain), Dapper (Norway), Tomorrowland (Japan). ), Smallable (France), Urban Outfitters (UK), as well as German names such as Breuninger, 0519, Engelhorn, About You, P&C, KaDeWe Group, Alllike, Zalando, Fast Forward, Outfittery and Wöhrl are satisfied with the catalog strong investment.

Exhibition at Seek

Exhibition at Seek

In Seek, the Consciousness Club has been expanded to 202030 – Berlin Fashion Summit has now reached its 5th edition entitled “Active Alliance for Positive Fashion”. Hasna Kourda from Save Your Wardrobe and Christine Goulay from Sustainabelle.

Along with that, they also hold workshops and in-depth classes on topics like re-commerce or green cleaning.

The release also marks an important anniversary for the Premium program as it celebrates its 20th anniversary culminating in an exclusive dinner, followed by a party at the newest celebrity venue. of Berlin, Telegraphenamt in Berlin-Mitte.

luxury party

luxury party

“We are pleased with the result and grateful to the high caliber guests as well as the many visitors. Both events achieved significant orders. Overall, it was very emotional and much better than the previous one. Berlin is a young, vibrant fashion destination loved by local and international customers, and trends are born here,” says Anita Tillmann, Premium Group review.

“However, it is clear that our industry is in a period of unprecedented change and restructuring. Our events reflect this transformation. Especially in that context, exchange Personal change is irreplaceable for our industry We organize the most important industry meeting for womenswear and menswear in Europe, setting industry impulses and rallying industry, including relevant, established players and newcomers alike.

Jörg Arntz and Anita Tillmann, Senior Group

Jörg Arntz and Anita Tillmann, Senior Group

“We are delighted that the industry is together again in Berlin with us and within the framework of Fashion Week. There has been a lot of discussion about whether or not and why there is so little cohesion in the industry. It is clear that we need a common ground to exchange ideas, to inform ourselves, to be inspired, to discover new things and above all to spread the optimistic. Our committed partners and brands see the same. Most of the opinions are positive. Berlin is ready and we are looking forward to the summer,” Jörg Arntz acknowledged. Review, Premium Group announced that the next version will take place from 11 to 13 July 2023.

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