High-profile failure collection at the CES gadget festival
A failed collection that includes a tweet-only phone and a faulty Apple stereo system warned entrepreneurs at CES on Thursday that dreams of market glory could fall to pieces. smoke.
Iconic product flaws on display at the CES consumer electronics show include a firming mask reminiscent of a horror film; therapeutic magnet eyeglasses and a failed 80s DeLorean sports car model.
“Many founders have this bias when they think they’re geniuses and everything they’re doing is super right,” failed gallery organizer and Prelaunch founder Narek Vardanyan told AFP. .
“(But) you can burn a lot money and it took many years.”
The epic annual CES consumer electronics show opened in Las Vegas on Thursday as the industry looks to the latest innovations to help heal the pain from the ailing global economy.
The errors that show up in the Warning Failure Library also include the Microsoft-launched Zune MP3 player and Apple’s defunct Pippin game console, which never became popular.
According to Vardanyan, about 80% of new product launches every year fail, often because founders fail to gauge whether people are actually willing to spend money on what they’re selling.
While tech giants can afford to have bombastic products from time to time, such an outcome could be the end of a fledgling startup.
Brad Holliday of ID8 Innovation, which advises large companies to launch startups, said: “I think it’s great to consider failure because failure is a valuable learning experience.
“If you can speed up the process of understanding when something is not going to work, you can save yourself money in the long run,” he adds.
‘Waste money’
According to the head, the Armenia-based Flop show Prelaunch organizer specializes in examining potential demand for new products early in the creation process.
“For an entrepreneur with a keen eye, this kind of idea can keep them from going to waste,” said Mark Harrison, founder of MH3 Collective, whose joint venture group in Canada includes marketing agents. a lot of money or time to pursue something that doesn’t make sense.” non-profit organisations.
“It’s interesting; you can have a whole museum,” added Harrison while surveying the slippers on display.
Creative Strategies analyst Carolina Milanesi told AFP that device makers showing innovation this year will be keen to get products to market quickly.
With a tough global economy, startups don’t have the full five years they can expect to perfect their projects and prevent failure, she said.
“Today’s startups need to be “banked on the money that will come to their coffers in the near future,” says Milanesi.
© 2023 AFP
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