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Here’s how Tata taunts Mahindra thanks to Nexon EV sales

Excited by the success of the Tata Nexon EV, Tata Motors mocked its rival Mahindra on Twitter. More specifically, the taunt is aimed at the all-electric Mahindra XUV400 SUV, which is yet to go on sale in India. Tata Passenger Electric Mobility Limited, the EV wing of Tata Motors, posted an image with the numbers on Twitter, showing the automaker’s achieved numbers and also displaying the ’00’ letters of the Mahindra XUV400 EV. The tweet shows that 35,000 is greater than 0. The number game is simple, but also has a hidden meaning.

Car table HT

Update on:
December 6, 2022, 11:24 AM

Tata Nexon EV is the most popular electric vehicle in India.
Tata Nexon EV is the most popular electric vehicle in India.

Also read: Tata Motors passenger cars may be more expensive from next month

The tata Nexon EV has reached a new milestone by selling a total of 35,000 units across India. The automaker revealed the achievement on social media and criticized the rival homegrown car brand. Tata posted an image that reads “35,000 > 00,” with the caption, “Do we need to say more?” The number “00” clearly refers to Mahindra XUV400, not yet sold.

The Tata Nexon EV is the best-selling electric vehicle in India. This compact electric SUV is available in domestic Max and Prime variants. The Max appears as a higher variant of the e-SUV, promising a range of 437 km on a single charge. It draws power from a 40.5 kWh battery pack. The Prime version, on the other hand, has an electric powertrain that makes 127 hp and 245 Nm of torque and promises a range of 312 km on a single charge.

In a bulging electric passenger car space, Tata Nexon EVs have secured the automaker a lead. Tata Motors also sells other electric passenger cars in India, including the Tiago EV and Tigor EV. While other car brands like Mahindra, MG Motor and Hyundai also have their own offerings in the Indian electric vehicle market, Tata holds the largest share in this segment.

Interestingly, the Mahindra XUV400 EV, an all-electric version of the XUV400 SUV is still waiting to go on sale even though it has already been launched. At launch, Mahindra XUV400 EV will compete with rivals such as Tata Nexon EV, MG ZS EV and Hyundai Kona EV.

First published date: December 6, 2022, 11:23 a.m. IST


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