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Hello to the newcomers in the field of science communication – Global Affairs

Disseminating science through social media requires a public service. During a pandemic, for example, the value of communicating science to the public has been instrumental in prompting many scientists to be called upon to provide accurate information about the latest scientific advances. Credit: Bigstock
  • Idea by Esther Ngumbi (urbana, illinois)
  • Joint press service

Appreciation and The desire to communicate science is increasing between institutions of higher learning, professional society and pre-pandemic primary and junior scientists were equally developed. National Academy of Engineering and Medicine publish a report best practices and identify potential research areas to advance science communication.

Throughout the document, there is an increase in articles, bookchapterand technical report and web resources of professional organizations such as as the American Association for the Advancement of Science. Scientific communication seminars are regularly incorporated into the annual meetings of the Professional Association.

It is important to continue to nurture this emerging appreciation of science communication, especially as higher education institutions and professional societies regain momentum and begin to rebuild later. COVID-19.

Thanks to scientific communication, many of the large-scale challenges related to science and great advances in scientific discovery of great significance to humanity have been translated into solutions and effectively communicated to the public. they. With ongoing science-related challenges such as COVID-19 and the climate crisis, scientific communication is more important than ever.

However, without great motivation, it can be difficult to convince graduate students, graduate teachers, and graduate and inexperienced professors to participate in science communication. This is understandable since there is much demand in academia.

Fresh graduates, newly minted PhDs who may have moved on to a postdoctoral fellowship, and newly recruited Assistant Professors may have a hard time deciding if it’s worthy of passing in the industry. scientific communication or not. However, as I know in advance, participating in it can be very beneficial for everyone’s career.

Usually, when scientists publish in scientific journals, the readership is small. This is because, scientific articles can only be accessed by far fewer people, as journals require expensive subscriptions. But if they take it the extra step of communicating their research and making it widely available via blogs, op-eds, and social media, they can reach a much larger audience.

Indeed, disseminating science through social media requires a public service. During a pandemic, for example, the value of communicating science to the public has been instrumental in prompting many scientists to be called upon to provide accurate information about the latest scientific advances.

This has led to a significant increase in their following on Twitter and Instagram from non-academics. Sharing our scientific findings with the public allows us to practice speaking and writing in non-scientific language in a timely manner while reaching a wider variety of audiences. This can also build trust between different communities and the public.

Scientific communication can also help advance one’s career. For example, since external reputation is an important metric used by universities to evaluate and promote professors, being active and disseminating your science through social media can help establish that reputation works in your professional favor. This is what happened in my own career.

Active online activity can help you build your professional network, which could lead to colleagues recommending you awards, inviting you to speak and participate in seminars, or asking you to rate other awards. Conference presentations and other competitions.

Newly formed networks can also lead to the birth of new partnerships and co-written funding proposals. I can also attest to this as I build my professional network through Twitter. For example, I received invitations to present in university departments and the opportunity to present my work at the American Entomological Society.

Furthermore, social media platforms provide ways to impact tracking. For example, in Twitter, you can track how many people have retweeted the tweet, how many have interacted with the tweet, how many have visited the links, and what geographic location they are from.

All of this data can help science communicators better understand their audiences and find creative ways to continue engaging them. It can also be included in portfolio to promote learning.

Of course, there are negatives that can happen to scientific communication on social media. The large volume of science and other information being shared can come at the expense of quality, and those with enough followers but no expertise can influence scientific conversations and easily go viral. false news.

At the same time, science is constantly evolving, and results today may improve in the future, and that is always a difficult point to convey to non-scientists. It is also possible that people with followers may be sponsored by companies or organizations to share certain opinions and specific content. But the benefits outweigh the negatives.

So, if you want to start engaging in scientific communication, first find out what already exists in your department, organization, region and professional society. Explore the opportunities available to kickstart your science communication efforts. Also, ask your department if you can take classes in communication science.

Scientific communication will continue to be important into the future. Social media and other avenues of communication science have always been here, and they are shaping academic culture today and potentially in the future.

Newbies and those who have not yet attempted to engage in scientific communication can take the first steps. Ultimately, both the academic community and the public benefit when scientists share their discoveries with the public.

Dr. Esther Ngumbi is an Assistant Professor at the University of Illinois at Urbana Champaign, and a Senior Fellow in Food Security at the Aspen Institute, New Voices.

© Inter Press Service (2022) – All rights reservedOrigin: Inter Press Service

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