There was a time when carbonated soft drinks were very popular and a must-have on many occasions. Times have changed, and they have changed for the better. In a post-pandemic world, it’s all about being healthy – live, eat, breathe and even drink healthy. Today, individuals are looking for things that are organic and truly preservative. Take a simple example of coffee, a daily drink in practically every household. Today, there are more options than regular coffee, such as healthy blends with ginger, white, tulsi, or even turmeric latte, which is the latest craze. The ideology behind the introduction of these new trends is that consumers have shifted towards adopting a healthy lifestyle and are looking for healthy products.
Turmeric is a new hobby as it boasts curcumin, which has powerful antioxidant properties that are extremely beneficial to one’s health. Based on sentiment, we dive into the top five trends that are currently being absorbed across the markets.
Here are the top 5 beverage trends for 2022:
1. Organic path
Today farming and nature are considered gold. Same goes for drinks, be it tea or coffee. Individuals are choosing natural juices/drinks over carbonated options. Even in tea and coffee, it all comes down to health benefits. The trend that has been around for a while is the increasing consumption of green tea and coffee through different brewing methods. After the pandemic, turmeric is the new flavor due to its immense immune benefits. This is very much in line with the increasing use of functional drinks, which have quickly become part of consumers’ daily habits.
(Read more: 5 Food Trends That Will Define the ‘New Normal’ Covid-19 Article)
2. Consume less calories
Health consciousness is now the norm for those looking to adopt a new lifestyle in a post-pandemic world. Consumption of healthful beverages such as cold-pressed beverages and teas with immune-boosting, cold brew and innovative ingredients such as plant-based teas is increasingly rising to the top of the popularity charts for consumers. with health-conscious consumers.
3. New mix
It sounds repetitive but our coffee and tea basics are no longer the same. Today, coffee is also geared towards new flavors and blends. Indians are now experimenting more and searching for new coffee varieties to create unique blends and single origin coffees sourced from unique coffee plantations that give coffee its flavor. unique, special on its own.
(Read more: 5 energy-boosting afternoon drinks that aren’t coffee)
4. Health focus
As the years go by, many people change their beverage choices based on their lifestyle. In the recent past, many people have chosen red wine over other options due to its immense health benefits. Red wine is generally known to be good for the heart. Rich in antioxidants, wine is known for its amazing ability to lower cholesterol levels as well as regulate blood sugar. It is also known to reduce the risk of cancer and improve memory.
5. Root culture
Her stories are known to be the right recipe for many. However, after the pandemic, many people have chosen to use homemade spices in their drinks such as choosing to consume more buttermilk, turmeric milk, fruit and nut smoothies, filter coffee and many more. others. The benefits help improve immunity and good heart health, reduce the risk of many life-threatening diseases, and overall health. In filter coffee, Malgudi coffee is one of the prime examples where the coffee beans are lightly roasted to retain the true flavor of the beans, giving you the most authentic filter coffee experience that will bring you back to life. about the origin.
About the Author: Preetam Patnaik is the Head of Consumer Marketing – CCL Products (India).