Tech

‘Har Ghar Tiranga’: Amazon India joins the campaign


To celebrate India’s 75th Independence Day this year, Amazon.in has announced its affiliation with the ‘Har Ghar Tiranga’ campaign, a clear call from the Prime Minister of India for every home across India Ensign from August 13 to 15. Celebrating national pride this year, the campaign is geared towards transforming relationships with Tricolor from formal and institutional to personal; and evoke a sense of mastery in the people and celebrate Azadi ka Amrit Mahotsav in the spirit of Jan Bhagidari (community participation). Amazon.in through nationwide wide reach is distributing these flags to all usable pins across India.
A specially curated storefront will support the unique initiative by creating awareness about the history of our Flag, changes in the flag’s code, and do’s and don’ts when holding and flying the national flag.

Special offer for customers
Customers will also be able to take a special quiz to test their knowledge of Indian flag driving education on flag codes, encouraging customers to purchase and fly the Indian flag in their homes. The storefront will also have select offers for customers who can access the storefront from multiple touchpoints across the site, i.e. on the homepage, in the game center, through the category pages as well as social media channels like Twitter, Instagramand Facebook.
Comments on the initiative, Manish Tiwary, Country Manager, Consumer Business Division, Amazon India, said, “It is an honor to join the celebration of the 75th anniversary of India’s independence and contribute to the ‘Har Ghar Tiranga campaign. ‘. We are delighted to support the Government of India in this special initiative and are curating a special feature ‘Indian Independent Flitter’ and SMB seller stories We are distributing all flags purchased on our network and customers in Ladakh or Kanyakumari, our trained delivery staff will receive the selected products. delivered to their home the same day. Our delivery partners have been trained in the proper handling and delivery of national assets. At Amazon, we continue to meet the needs of our customers and are especially excited to partner in bringing this symbol of pride to all the citizens of our country. ”





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