Hang Ten has signed an agreement with Bradford to become its exclusive agent to enter the Indian market. The US-based surf-inspired fashion and lifestyle brand will launch a full range of clothing as well as several new product categories.
Launched by surfer Duke Boyd in 1960, Hang Ten is about to bring its surf gear to India, the ET Bureau reports. The brand’s casual wear, footwear, denim and children’s wear will be licensed by Bradford with the aim of exploiting significant growth opportunities.
“Hang Ten’s vision is to be a globally diversified brand,” said Hang Ten CEO Marc Setton, ET Bureau reported. “As a result, the licensing model will help the brand establish a presence across a variety of sectors, driven by a commitment to providing customers with the best, most innovative products as well as strengthening the community.” Hang Ten across India. ”
Hang Ten will retail a wide range of products in India, with many items designed specifically for the Indian market. Along with the brand’s surf-inspired clothing line, Hang Ten will also retail eyewear including frames and sunglasses, and will also retail watches and smartwatches, a product portfolio. growing rapidly in India.
The fragrance category will be dedicated to perfumes, body sprays and deodorants for men and women. By licensing its brand to Bradford, Hang Ten was able to expand into rapidly growing product categories that were not yet established in its home country.
“In India, the licensing industry is expanding rapidly and is a multi-billion dollar market globally,” said Bradford India CEO Sachin Goel, ET Retail reported. “Licensing is a simple method for a brand like Hang Ten to be part of the growth story as there is significant demand in the Indian market for the categories that Hang Ten is offering.”
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