The government will today roll out a new ad offering energy-saving advice to the public.
The short video suggests lowering the boiler flow temperature, turning off the lights and switching to energy efficient bulbs, as well as washing on a lower setting and turning off wall appliances.
“This is a 30-second commercial,” the voiceover said. “It’s not a long time, but it’s long enough to do something that could save you money on your energy bills.”
Ads will be broadcast on Sky, ITV, Channel 4 and Channel 5 for the duration of the festival.
This is part of the £18 million ‘It’s All Complementary’ public information campaign released earlier this month outlines “simple” measures for people to cut their bills over the winter.
It comes after growing pressure from campaigners and environmentalists, who argue that small changes to lower demand will increase energy security, reduce bills and limit costs. emissions, beneficial to the climate.
But people are also becoming more aware of the impact of higher electricity and gas costs on the cost of living crisis, with a report in September saying almost half of UK adults have difficulty paying their energy bills.
Prime Minister Rishi Sunak’s predecessors, Liz Truss and Boris Johnson, rejected calls for advice, with Ms Truss abandoning a similar plan. amid fears it would be too “nanny-state”.
Business and energy minister Lord Callanan said the initiative “has provided vital information to millions of households across the country, showing them simple, inexpensive and inexpensive tips to cut energy use and bills this winter.”
He added: “Simple steps can make a big difference in cutting bills, while keeping homes warm and safe, and by rolling out this new TV commercial, even Even more people will know and the savings will continue to grow for UK households.”
But which one? said it was necessary to think longer term, in addition to short-term energy-saving measures.
Rocio Concha, which one? director of policy and advocacy, said: “Along with rolling out these quick solutions, with energy bills expected to remain high for some time, the government should do more more to help people improve long-term energy efficiency in their homes by supporting consumers who might otherwise struggle with the cost of measures like insulation that can make a big difference for household bills.”
