Gopuff partners with Morrisons in the UK for fast grocery delivery

Gopuff and Morrisons are teaming up for fast grocery delivery in more than 20 cities across the UK


LONDON – American instant delivery startup Gopuff said on Friday it has partnered with British grocery chain Morrisons to deliver items to people’s doorsteps in just minutes.

The multi-year deal will see Gopuff sell products from Morrisons through its app in more than 20 cities across the UK. Morrisons will act as a wholesaler for Gopuff, which distributes essentials from a network of small warehouses known as dark shops.

Morrisons chief executive David Potts said in a statement: “This partnership will enable us to deliver a wide range of fresh Morrisons food and customer favorites to our doorsteps around the world. UK in minutes”.

It marks Gopuff’s first relationship with a rival retailer in Europe. The company says it doesn’t have any similar agreements in the US

The express grocery craze has spilled over into the United States and various parts of Europe, with several startups including Getir, Gorillas, and Jokr now offering 10-minute delivery.

In September, British food delivery company Deliveroo roll it out Get a fast grocery delivery service with the Morrisons, called Hop. Hop is currently only available in London.

The fast grocery delivery market has shown signs of consolidation. Gopuff only recently launched in the UK and France following the acquisition of fast-distribution startups Dija and Fancy. Getir is based in Istanbul, meanwhile, acquired British rival Weezy.

Gopuff, has raised $3.4 billion in funding to date from investors including SoftBanksaid the deal would spur further expansion in the UK

“As we continue to expand our presence and offer Gopuff products across the UK, we are proud to partner with one of the biggest and most loved brands on the market,” said Mr. Gopuff CEO and co-founder Yakir Gola said.

Morrisons is now going through a sale to US private equity firm Clayton, Dubilier and Rice (CD&R) for $10 billion.

On Thursday, the UK competition watchdog speak They fear the merger could drive up petrol prices in the UK and threaten to launch a deep investigation into the deal if those concerns are not addressed satisfactorily.

Gopuff is the CNBC Disruptor 50 company the last two times 36th place on the 2021 list. The 10th annual Disruptor 50 list will be revealed this May.

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