Google Search adds ‘vibe’, ‘rich view’ for some places

Google launches a new “vibe” feature that allows users to display the business, weather, and features of a particular place on any given day.


Google now says it has enough local data to predict a neighborhood’s “vibe” in search results.

The company is rolling out “rich views” and “vibes” to some locations, adding more detail in visual form so users can explore places before they visit, Google said. know at Search on fourth event.

The latest updates come as the company tries to get users to spend more time on its search results pages, rather than switching to other pages. It’s part of how Google integrates map data more closely because it redesign Its search features go beyond text and images. Search advertising remains one of the company’s largest sources of advertising revenue. totaling $56.3 billion last quarter.

For searches across cities, the company said Wednesday that it will add more search results options, including “pronunciation,” history,” “beach” and “culture.” “. Users can see visual stories and short videos from people who have visited, as well as tips on how to explore the city and what to do, the company said Wednesday.

Because “the herd of monks,” Google executives say users will soon be able to zoom in on neighborhoods and restaurants to “get a feel for what that place could be like.” It also allows them to see data on what they can expect in terms of how busy it is, based on Google crowd-level data from that business and what the weather might be like on any given day. where they plan to come.

“You can quickly tell if a neighborhood has an artsy or attractive food scene so you can make informed decisions about how to spend your time,” executives said. know on Wednesday.

The features, the company says, combine artificial intelligence with local data from Google Maps users, who have added more than 20 million “contributions” including reviews, photos and videos. It will launch globally on Android and iOS in the coming months.

Google also launches the real world aerial view of global landmarks. For starters, it will have “realistic” aerial views of 250 landmarks and will launch in Los Angeles, London, New York, San Francisco and Tokyo in the coming months, the executive said. The “Rich View” will be able to combine aerial views with weather, traffic and crowd data.

Chris Phillips, who runs the Google Maps business unit, known internally as “Geo,” said the photo-realism was “a big step forward” for the company’s maps product.

The operator did not say whether it will show ads during new features.

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