Tech

Google marks Play Store’s 10th birthday with a new logo


The Play Store is officially 10 years old, and Google is excited to mark the event. On top of the new logo that aligns with the tech giant’s current aesthetic (see above), there’s a promotion starting July 25 that offers 10x the usual Play Points to reward members of the purchase program.

Google launched the Play Store in 2012 to unify all the online stores of this era under a single umbrella: Android Market (apps), music, e-books, and videos. You can effectively buy anything Google has to offer through a website or several apps. For a while, you can also buy a digital newsstand and hardware products such as Nexus devices and Chromebooks. It’s no surprise that the service has grown in popularity given its importance to Android, with more than 2.5 billion people using the store every month across 190 countries.

The anniversary comes when the service is growing. The company revamped Play Newsstand into Google News in 2018 and cancel Play Music in 2020 when the transition to YouTube Music is complete. This year, Google is pull the Movie & TV section to include its content in the TV application. The Play Store is still intact, but it’s significantly more focused than it was a decade ago.

The Play Store has also suffered from controversies. While Play Protect anti-malware system and data safety list made the store more trustworthy than in its early days, there are still occasional shady application cases dodge Google’s filtering system. Google has also drawn attention to its policies. Fortnite Epic Games creators and others have accused Google of preventing the use of third-party payment systems and even block the manufacturer’s transaction. Google even tightened its policies this June, requiring a range of apps to use the Play Store’s payment system.

The European Union has partially reversed that approach with legislation require access to third-party payment platforms. Other regulatory bodies have request the same changes. The Play Store is important to Android and Google in general, so it’s likely to lose some of its influence in the coming years.

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