Google for India Event: Key additions to Google Pay, easier credit access, and more features coming soon
In time Google For its India event on Thursday, October 3, Google announced several India-specific developments, including UPIadvances in Google Pay and AI. These developments aim to make capital and AI more accessible to all Indians to enhance growth and learning.
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Access credit more easily through Google Pay
Google has announced that Google Pay’s AI-powered support guide will now be able to answer user questions about repayment cycles, eligibility criteria, EMIs, etc. link to relevant terms and conditions.
Additionally, targeting specific businesses in India, Google is expanding its credit providers, adding Aditya Birla Finance Limited to its portfolio. Google is also bringing Muthoot Finance Google Pay for gold-backed loans, benefiting users in rural India.
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UPI Circle for Indian users
Google is also introducing another major feature for Google Pay users called UPI Circle, powered by NPCI. This feature allows Google Pay users to share their primary UPI profile/account with others, such as friends, family, or even employees. What is the use case? Well, not everyone has a bank account to pay through UPI and this feature allows users to make digital payments though. It keeps transactions safe and promotes digital payments.
It works in two ways: Full Authorization and Partial Authorization. Full authorization allows the primary user to set a spending limit of $15,000, allowing secondary users to make payments within that limit without approval. Payments are limited to $5,000 per transaction.
On the other hand, Partial Authorization gives the user the authority to control the transactions. When a secondary user attempts to make a payment, the payment must be verified first. Google for India Event: Key India-Specific Additions to Google Pay, Easier Credit Access, and More Coming Soon
More India-specific features coming soon
Supporting small and medium businesses: Google is introducing AI-powered tools to help more than 35 million Indian businesses increase customer engagement. These tools include converting from images to animations, creating brand styles from images, creating online menus, and displaying offers from platforms like Zomato, Swiggy, EasyDiner, and MagicPin.
Gemini lives in 9 Indian languages: Gemini Live, already available in Hindi, will soon support Bengali, Gujarati, Kannada, Malayalam, Marathi, Telugu, Tamil and Urdu. With 40% of Indian users relying on voice interactions, Google sees significant potential for Gemini in India.
AI Overview in Indian Languages: AI Overview, which simplifies information finding through summaries and links, is now available in English and Hindi. Support for Telugu, Tamil, Bengali and Marathi will be added soon.
