Google doubles investment in its own hardware: Report

The Google Pixel 7 series powered by the second-generation Tensor G2 SoC was announced recently, and the search giant is looking to bet high on its Pixel devices. Now, a new report claims that Google is planning to “double down” on Pixel phones and its own hardware. Amid Samsung’s declining numbers, the tech giant is said to have moved software engineering and product development staff working on services for non-Google devices to work on Samsung’s devices. Google-branded devices. This move could scale down support for partners including Samsung. Google may develop Google services for high-end Android smartphone makers such as Samsung, OnePlus, and Xiaomi.

According to a report According to Information, Google is “doubling up” on Pixels phone and its own hardware. The Android maker is reportedly moving software engineering and product development staff working on features for non-Google hardware to work on Google-branded devices.

By Google biggest Android partner SAMSUNG are losing customers Apple in mature markets, and the search giant is said to be concerned about the South Korean company’s decline and its impact on Google’s mobile advertising business. Google search CEO Sissie Hsiao confirmed to the publication that CEO Sundar Pichai believes the company making its own devices is “in the best position for the company to be protected” from the change. change in the mobile market.

The report cites an internal document that says Google’s recent decision to remove Google Assistant support from some Wear OS smartwatches as well as reduce support for Assistant features like Mode Driving is part of this change in the company.

Google is said to have singled out the Samsung and Chinese brands OnePlus and Xiaomi as a premium Android phone partner they will develop the best of Google services. However, other mobile phone manufacturers may not receive the same attention.